Four Simple Ways to Find Customers

By | Business | No Comments

What most people call getting new customers, I call “buying” new customers. The reason? If you stop and think about the price you’re paying to bring in added shoppers in terms of time or money, you can start to make better decisions about how and where to put those resources. The practice is especially important for new business owners who tend to not only have more limited means, but also don’t generally register a profit from a new customer until the fifth of sixth purchase. And without a stable of customers to tap for repeat purchases, being more careful about where you ply your limited resources can only serve you. Here are four simple ways to “buy” new customers: Advertising. The key to advertising successfully is to generate promising leads in exchange for the money you spend. To do so, it helps to offer a message that not only hits on…

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What does your website say about you?

By | Ideas | One Comment

So your boiler breaks and the end of the day, and you phone a plumber, he visits and is wearing ripped jeans and a t shirt covered in oil and dirt, fixes the boiler and leaves. Well this is probably as you’d expect; if the plumber arrived squeaky clean in a 3-pieced suit at the end of the day you may wonder why. Now consider that you’re in court, and on the first day your solicitor turns up in the same dirty attire as the plumber, I would imagine that your confidence in her would be knocked. But this isn’t necessarily logical; the clothing of the plumber or solicitor has no direct correlation to their ability to do their job. However, it is the first impression that they give, so it is important that they portray the correct image. In the examples above it may be too late to reject…

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